Panasonic shows Tesla in a "different light"

Posted on February 11, 2015 by Matt Pressman

Panasonic (PCRFY) is the company behind the 18650 battery cells used in the Tesla Motors (TSLA) Model S and have also promised to invest “tens of billions of yen (hundreds of millions of dollars)” in the upcoming Tesla Gigafactory. Tesla and Panasonic also have history together - back in 2010, Panasonic also invested $30 million in Tesla for a 2% stake in the company. And, the pre-production Model X vehicle was proudly showcased at Panasonic's CES booth in January.

This week, Panasonic joined forces with The Projection Studio led by one of the most renowned visual artists in the world, Ross Ashton, to create a 3D projection mapping onto a Tesla Model S at the Integrated Systems Europe (ISE) expo at Amsterdam's RAI. Their display at ISE showcases this unique project collaboration between Panasonic, Tesla Motors, The Projection Studio and d3 Technologies. 


Photo source: @Projstudio

Panasonic is presenting the new EVO version of their 20.000lm projectors at ISE, the PT-DZ21K2 series, which provides high brightness and best reliability and is recognized in the live events industry for its light weight and compact body which make set-up and handling quick and easy. Wed love to see this amazing display showcased at Tesla’s booth at auto shows and Tesla Stores worldwide!  It’s truly stunning… check out the video below for the full “presentation” — we really enjoyed the building drama throughout the show with the most captivating visuals towards the end (video below).


For those interested in how this was accomplished, some additional detail is revealed in AV Magazine. During the prep phase, artist Ross Ashton visited Tesla Europe’s headquarters in Tilburg, The Netherlands, and conducted tests with the projector and the Model S to establish the optimum material needed to clad the car, which is a vinyl. Sang Gun Kim of the Projection Studio led the motion graphics team and Richard Porter from d3 Technologies worked to map the car which was being projected on to by six Panasonic PZ21K projectors, with another two machines fitted with specially adapted 0.3 lenses, feeding a screen directly behind it that is showing a variety of landscapes through which the car is driving. 

We hope to see this display at an upcoming Tesla event soon here in the U.S.!

Posted in Model S, Panasonic, Tesla, tesla news



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