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When Will Ridesharing Companies Go Electric?
Posted on February 29, 2020 by Matt Pressman
Guest Post: EVMatch
The convenience of ridesharing services has made companies like Uber and Lyft as essential to daily life as the morning cup of coffee. Whether you take an Uber every day to work, use Lyft occasionally when you’re on vacation, or drive for both companies to make some money, ridesharing doesn’t look like it’s disappearing anytime soon. But what about its carbon footprint?
Image: Future Car
Lyft announced it was going carbon-neutral in April 2018 by purchasing carbon credits from 3Degrees. But is planting trees really going to solve the climate crisis? A far more effective strategy would be to eliminate emissions, not offset them.
The common argument in support of ridesharing is that it reduces single-occupancy vehicles on the road, therefore reducing emissions. The logic goes like this: emissions will be highest if every individual has a vehicle and they drive in it alone. If fewer people own a personal car and instead request a ride from another driver, then emissions will be lower. The assumption behind this logic is that car ownership produces emissions. While yes, car ownership (i.e. manufacturing) does produce emissions, actual usage is by far the most important contributor.
Recent research has indicated that since very few ridesharing vehicles are electric, the services may, in fact, be increasing emissions due to increased idling and miles driven between ride requests. The ridesharing win-win is only truly achieved when trips are largely shared and done in the most efficient vehicles possible. The Union of Concerned Scientists concurs in a recent study that concludes, "An electric, non-pooled, ride-hailing trip can cut emissions by about 53%."
Nevertheless, we should probably get one thing straight – although news about going carbon-neutral is great PR, we all know that the main mission of ridesharing companies (beyond making money) is not reducing emissions or saving the world. It’s improving transportation options.
So what can we do to reduce emissions from ridesharing, which is part of the largest polluting sector?
- Governments can require all ridesharing vehicles to be electric or they can use legislation to reduce barriers to EV adoption.
- Customers can demand (in the economic sense of the word) that their ridesharing service is electric.
- Most importantly, ridesharing companies can implement requirements that drivers use plug-in hybrids or battery electric vehicles.
We’re seeing glimpses of the first strategy in Colorado, Los Angeles, and China. At the end of 2019, the Colorado Legislature reduced the cost of EVs for ridesharing companies so Lyft could deploy 200 electric Kia Niros.
Denver is working hard to combat #climate change. That’s why I’m proud to stand with @GovofCO and @lyft to celebrate their new fleet of 200 EV’s soon to hit Colorado streets. This will help make our air cleaner and get Denver closer to reducing its carbon emissions 80% by 2050. pic.twitter.com/QQaKAkTyog— Michael B. Hancock (@MayorHancock) November 14, 2019
Twitter: Michael B. Hancock
Also, the City of Los Angeles recently teased the idea of mandating that all new ridesharing vehicles are electric. Many cities in China have already banned the use of gas vehicles for ridesharing, including Shenzhen, the home of China’s largest EV manufacturer, BYD. I know what you’re thinking – it all sounds a little Orwellian, but only if the dystopian society in 1984 was concerned about air pollution and climate change (wouldn’t that have been weird).
As for the second strategy to reduce emissions, ridesharing customers are already putting pressure on the companies to increase electric rides. According to a poll by YouGov, more than half of Uber and taxi customers in Europe are willing to pay an extra $0.15 – $0.20 per kilometer for a ride in a zero-emissions vehicle. That amounts to a willingness to pay about 13% more per trip.
What are ridesharing companies doing themselves to increase the number of EVs in their fleets? In some parts of the U.S., Lyft added a green mode to its app so customers can specifically request a hybrid or EV. In London, Uber released a “Clean Air Plan” that levies a small fee on every ride to help drivers upgrade to an electric vehicle.
Above: Uber passengers have some fun in a Tesla (YouTube: Sofiaan Fraval)
Could ridesharing companies do more to reduce emissions? Without a doubt. So far, most of the pressure to act has come from governments and customers. Hopefully, a more concerted effort by ridesharing companies to electrify their networks is soon to come.
Source: EVMatch; Author Bio: William Truesdell has always been interested in creative ways to advance clean energy. He works day in and day out to advance EV adoption by increasing public charging options and busting EV-related myths. William has worked in the political sector managing nonprofit, candidate, and issue advocacy campaigns as well as for elected officials at the Colorado State Legislature to move the ball on energy and climate policy. He holds a BA from the University of Colorado, Boulder.