Posted on April 05, 2018 by Matt Pressman
Tesla CEO Elon Musk has been friendly with Kanye West for some time. Back in 2015, Kanye West topped Time's 100 Most Influential People issue and was featured on its cover. Time's cover story was penned by Musk who wrote, "Kanye’s belief in himself and his incredible tenacity—he performed his first single with his jaw wired shut—got him to where he is today."
Such tenacity is something Musk feels a kinship with — he's known for 100-hour work weeks and is currently working and sleeping on the factory floor in order to expedite Model 3 production. Previously, during Tesla's Model X production ramp, Musk said, "My desk is at the end of the production line... [and] I have a sleeping bag in a conference room next to the production line.”
Musk's pal Kanye West also happens to be married to celeb sensation Kim Kardashian (who was also voted into Time's 100 Most Influential People list) — and "Kimye" remains a formidable power couple. Now, it turns out Hollywood's premiere power couple are showing off a brand new, tricked-out Tesla.
On the heels of Musk mentioning Kanye West (again) as an inspiration at the South by Southwest conference, High Snobiety reports that West took delivery a new Tesla Model S P100D which he decided to transform with "a special Pantone matte silver makeover courtesy of automotive customization shop The Platinum Group."
West joins an influential group of hip hop stars, rockers, athletes, and celebrities that own a Tesla. It's likely that many stars are attracted by Tesla's supercar performance and its clean, green credentials. However, there's no doubt some of these celebs must be inspired by Elon Musk's maverick persona.
Above: News about Musk's recent comments referencing Kanye West (Youtube: Louder Noise)
Musk and West have both taken bold career moves — albeit in different fields — which create a shared, mutual respect. Musk wrote that Kanye wants "to engage, question, push boundaries... [and] he’s not afraid of being judged or ridiculed in the process. Kanye’s been playing the long game all along, and we’re only just beginning to see why." The same could certainly be said of Tesla's Elon Musk.
Source: High Snobiety via The Platinum Group; Update: Some media outlets have misreported that this car was a gift from Elon Musk which he denied (and corrected) on Twitter. He also recently tweeted that, unlike other car companies, "we don’t advertise or pay for endorsements."