Tesla and Nissan: Who's the challenger?

Posted on July 05, 2017 by Charles Morris

Tesla’s Model 3 is a groundbreaking vehicle in several ways. It will be the company’s first foray into the mid-price market, and it will expose Tesla to something it hasn’t had to face before: competition. Every vehicle Tesla has launched up until now - the Roadster and Models S and X - has been unique in its class. There simply are no other pure electric roadsters, large sedans or SUVs on the market (Model S also happens to outsell gas-powered cars in its class, but that’s another story).

Above: Nissan and Tesla will be facing off for the first time in a similar price category (Image: Wikipedia Commons)

Model 3, on the other hand, already has one strong competitor that offers a similar range at a similar price point - the Chevy Bolt EV, which has been earning rave reviews (including from this writer, who recently spent a week with one, and was very impressed). By the time deliveries of the new Tesla start cranking up in earnest, it will face another challenger - the next-generation Nissan LEAF.

After months of anticipation, Nissan has confirmed that the new and improved LEAF will arrive on September 6. The company isn’t releasing any details at this point, but the EV media is expecting a more stylish vehicle, perhaps based on the IDS Concept that Nissan displayed at the 2015 Tokyo Motor Show. And of course, it’s expected that the new LEAF will have at least 200 miles of range.

Above: A design rendering of Nissan's IDS concept car (Image: Auto Guide)

To be considered in the same league as Tesla however, Nissan will need to add autonomy capability, and it plans to do just that. The 2018 LEAF will include a new suite of features called ProPILOT Assist, which will allow it to drive autonomously on highways by keeping the car in a single lane and automatically braking to maintain its distance from cars ahead. ProPILOT first appeared last August, in Nissan’s Serena minivan, which is sold in Japan.

As Business Insider notes, the current version of ProPILOT is essentially adaptive cruise control, and doesn’t compare to Tesla’s Autopilot. However, Nissan plans to gradually upgrade ProPILOT, and says that it will support full Level 4 autonomous driving, which allows the car to drive itself without human intervention in most circumstances, by 2020.

Above: A look at Nissan's new ProPILOT display on the Leaf's dash (Image: Electrek)

“ProPILOT Assist supports drivers by helping control acceleration, braking and steering during single-lane driving on the highway,” said Nissan in a press release. “In the coming years, Nissan’s ProPILOT technology will offer increasing levels of autonomy, with the system eventually able to navigate city intersections.”

Nissan teased the new system in a short video:

 

Above: ProPILOT Assist technology will be standard equipment on the next-generation Nissan LEAF (Youtube: Nissan USA)

Of course, with seven model years under its belt and over 100,000 units sold in the US alone, it’s the LEAF that will be defending its title against the upstart Model 3, not vice versa. How does Nissan feel about the competition? Whereas BMW is presenting Elon Musk as a bogeyman to strike fear into its employees’ hearts, Nissan, or at least its CEO Carlos Ghosn, seems to have a more collegial attitude.

At a recent shareholders meeting, Ghosn had nothing but praise for Musk and Tesla (as reported by The Quebec Times). “I have to pull my hat off to Elon Musk, who is a great salesman,” said Ghosn. “He is a very good person who sells very well the vision of his company. Good for him. We are not at all jealous - on the contrary, I consider that the more Tesla advances, the more Tesla develops, the more it helps us. No one denies that we are the biggest players in the field. In a way it helps us to market this technology and make it more desirable.”

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Source: Business Insider, CleanTechnica, The Quebec Times

Posted in Electric Vehicles, Nissan LEAF, Tesla, Tesla Model 3, tesla news, TSLA


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