Tesla Discounts Model S/X And Offers Free Supercharging
In recent weeks, Tesla has slashed prices on its Model S sedan and Model X SUV, additionally offering free Supercharging with just one stipulation. Customers must purchase these electric vehicles by June 30 to take advantage of these rewards, likely a move for the automaker to sell more vehicles by the end of the quarter.
Above: A Tesla Model X (Image: Casey Murphy / EVANNEX).
Tesla buyers can get three years of free Supercharging on new Model S and X purchases made by June 30 in the U.S. and Canada, along with discounts of up to $8,000 on each EV, according to Business Insider. The 2023 Model S on Tesla’s website currently starts at $88,490 before tax incentives, while the Model X starting price is currently $98,490 before additional savings.
Originally electrek reported the free Supercharging deal as available for Model 3 buyers, though the deal now appears to only be available for the Model S and X at the time of writing. The discounts and charging offer are just the latest in Tesla’s move to cut prices across its lineup throughout the year. On the Model S and X alone, the automaker discounted the two vehicles by $5,000 and $10,000, respectively, at the beginning of the year.
Many outlets have noted that Tesla’s Model Y has dropped below the price of an average new car in the last few months. Additionally, the company has announced that its next generation of EVs will be even more affordable, designed as a mass-market vehicle. Multiple sightings of the rumored “Highland” Model 3 refresh have also occurred in recent months, with many expecting Tesla to release the simplified EV in the second half of this year.
Tesla often announces special deals nearing the end of quarters to help boost sales, like when it announced 10,000 free miles of Supercharging for U.S. buyers last December. Still, the discounts and price cuts Tesla has offered throughout 2023 have been the most drastic yet, pressuring other automakers to join them in cutting sticker prices — lest they miss out on consumers looking for the best EV deal. Many have even called the discounts a “price war” due to this pressure.
As other automakers such as Ford and General Motors continue ramping up their EV offerings, Tesla’s price cut strategy has effectively defended the EV maker against growing competition. In addition, recent news of Ford and GM using Tesla Superchargers and the EV manufacturer’s North American Charging Standard (NACS) has opened up a new potential revenue stream, with the automaker’s stock rising about 45 percent in the last month.
===Sources: Business Insider / Tesla / electrek