Tesla Rolls Out New ‘Standard’ Model 3 and Model Y in Europe with Eye-Catching Prices

Tesla just expanded its European lineup with new “Standard” trims for both the Model 3 and Model Y, and the pricing is already turning heads. These trims quietly appeared in Tesla’s online configurator in key markets like Germany, France, and Italy. With a clear goal to give more drivers a chance to step into a Tesla at a lower cost while keeping the core experience that makes the brand so popular.

The Model 3 Standard starts at €36,990 in Germany, France, and Italy. It also lands at competitive price points in the Nordics, including NOK 330,056 in Norway and SEK 449,990 in Sweden. What makes this interesting is that the performance remains strong for an entry trim. WLTP range comes in at 534 km (332 miles) and the 0 to 100 km/h run takes 6.2 seconds. It’s a setup that fits daily commuting, road trips, and everything in between.

The Model Y Standard follows with a starting price of €39,990 in the primary European markets. It shares the same WLTP range estimate as the Model 3 Standard, giving drivers plenty of room to travel with the added cargo space the Model Y is known for.

To offer these trims at lower price points, Tesla simplified a few parts of the build. Seats use a textile blend instead of full vegan leather. The rear display from the Highland update steps aside. The audio system moves to a seven-speaker layout, and heated rear seats shift to higher trims. Steel wheels with aero covers take the place of alloys. The overall feel remains unmistakably Tesla, just with a more streamlined feature set.

“Tesla created new entry points into the lineup that keep range, performance, and software at the forefront while giving buyers more flexibility in how much they spend.”

These updated prices place Tesla right in the mix of Europe’s most competitive segments. Volkswagen’s ID.3 Pure can dip lower with incentives, though the Model 3 offers more range and interior space. The ID.4 Pure sits slightly higher than the Model Y Standard in many regions. BYD’s Atto 3 lands close to the new Model 3 price, and Volvo’s EX30 ranges between €36,000 and €39,000 depending on the market.

Tesla’s additions widen the lineup at a time when more buyers are searching for accessible long-range EVs. It gives customers the choice between feature-rich trims or these new streamlined versions that maintain Tesla’s performance, charging access, and software experience at a more approachable price.

This rollout offers a preview of how Tesla adjusts its lineup depending on regional demand and competition. When Tesla introduces trims like these in other markets, it usually signals broader shifts in strategy, pricing, or feature packages that can travel across regions over time. Watching how these Standard models perform in Europe gives a sense of what could eventually influence future U.S. offerings as the EV market evolves.

Source: Electrek