Why Rivian Won't Dance with Apple CarPlay: A Digital Tango

Electric automaker Rivian has been making waves in the automotive industry with its rugged electric trucks and SUVs. But there's one feature conspicuously absent from their lineup: Apple CarPlay. In a recent interview with The Verge's Nilay Patel on the "Decoder" podcast, Rivian's founder and CEO, RJ Scaringe, shed light on why they've chosen not to waltz with Apple's in-car infotainment system.

The Apple CarPlay Tango
Apple CarPlay, introduced back in 2014, allows iPhone users to mirror select phone features onto a car's infotainment screen. Think Siri, navigation, and some apps—all neatly presented in a familiar interface. It's become a must-have for many car buyers, akin to checking if the cupholders are big enough for your morning latte.

So why did Rivian decide to sit this dance out? Scaringe's reasoning is akin to Apple's own ethos: control the ecosystem. Just as Apple crafts both iOS and macOS instead of relying on Microsoft's Windows, Rivian wants to orchestrate its own symphony of digital experiences within its vehicles. They're not just building cars; they're curating an entire ecosystem.

Scaringe points out that CarPlay, while a snazzy partner, can't quite keep up with Rivian's moves. Imagine this: You're driving your Rivian R1T, and you want to pop the front trunk. In CarPlay, you'd have to exit the app and fumble around the native interface. Not exactly a seamless tango, right? Rivian aims for consistency—a harmonious dance across every touchpoint. And that means controlling the digital real estate within their vehicles.

The Road Ahead
But fear not, fellow tech enthusiasts! Rivian isn't leaving us stranded at the curb. They're actively working on their own mapping and navigation systems, thanks in part to their acquisition of route planning app maker Iternio. And they've already partnered with Apple Music, complete with Spatial Audio support. So while CarPlay might not be in the passenger seat, Rivian plans to offer its features à la carte.

In the grand theater of automotive tech, Rivian's decision isn't unique. Tesla never swiped right on CarPlay, and General Motors recently ghosted both CarPlay and Android Auto for its future EVs. Meanwhile, luxury brands like Porsche and Aston Martin are practicing their own CarPlay choreography.

So, next time you're cruising in your Rivian, remember: It's not just about the wheels—it's about the whole dance floor. And Rivian? Well, they've got their own playlist.

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Source: The Verge