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How has Tesla created such a strong brand without traditional advertising?
Tesla has become disruptive for many things. But one of the biggest surprises is the company's decision to forego traditional advertising campaigns...
Tesla’s long game recalls those of other successful tech giants
By now, most of you are probably familiar with the prevailing narrative about Tesla’s Battery Day: the punditocracy was expecting instant gratifica...
Tesla misses deadlines—so what?
Tesla has delayed the Cybertruck launch to 2022, and there’s been weeping, wailing and gnashing of teeth. In fact, the automaker, and particularly ...
Catching up to China in the EV race will require new thinking
Auto industry analysts disagree about the timeline for the electrification of the world’s transport system, but there’s one thing they all agree on...
2020 was a turning point for Elon Musk
2020 has been a bummer of a year for many people, but it’s been a banner year for Elon Musk. His companies have gone from strength to strength, sig...
Electric vehicles will kill the gas car — here’s why
Are the days of the gas guzzler numbered? Tom Raftery (via Forbes) says there are "seven reasons why the internal combustion engine is a dead man w...
Speculation: What's the next Tesla Elon Musk will announce?
It's safe to say that Tesla has its plate full right now. There's the construction of three gigafactories simultaneously on three different contine...
Meet the Tesla Superfan who brought Superchargers to Kazakhstan
Since its founding, Tesla has gradually expanded into more and more countries - the latest count is over 30. The newest frontier is Kazakhstan, whe...
Skin in the game: Elon Musk bets big on Tesla's success
Tesla differs from legacy automakers in many important ways. Not the least of these is the relationship between the company and its leader. Tesla C...
Tesla (TSLA) sold 1.2 million Model Y EVs and 15 GWh of energy storage in 2023, Elon Musk on earnings call
Tesla (TSLA) CEO Elon Musk and the company’s top executives conducted the year 2023 and Q4 2023 earnings call yesterday (listen below).
The auto ma...
Elon Musk has encouraged Tesla to flourish in China — here's why
Elon Musk always had a vision for Tesla in the Chinese market. And, according to the Wall Street Journal, "President Xi Jinping defiantly pledged t...
Electric vehicle growth in China is sparking change in the auto industry
China has emerged as a world leader in electric vehicle adoption in recent years. And it turns out 2021 was no exception. According to the Wall Str...
What can we expect at Tesla's 'Cyber Rodeo' event in Texas?
The hottest ticket in the world right now is Tesla's Cyber Rodeo event in Austin, Texas. The word that I'm hearing from both Matt Holm and Anuarbek...
Tesla Breaking News - Q3 Sold Out, SR Model Y Back, Price Increases
It was a busy week at Tesla, and we have lots to discuss. From price increases, to FSD, there's so much happening at Tesla right now, i...
Elon Musk: Chip shortage crisis was a lot like the toilet paper fiasco
After missing-in-action on the last earnings call, Elon Musk was back to give his take on Tesla's Q4 call yesterday. As always, he added quite a bi...