­

London lifestyle columnist finds Tesla’s Model S 'madly enjoyable'

Electric vehicles have passed through the early adopter stage. The greenies, techies and lovers of acceleration are all driving them already. If Elon Musk’s dream of banishing fossil fuels is to be realized, then Tesla needs to start winning over the rest of the auto market - those for whom cars are not an object of fascination, but simply a necessary appliance, or perhaps a status symbol.


Above: Zoe Williams tries out the Tesla Model S (Source: The Standard / Photo: Matt Writtle)

Zoe Williams, a popular British columnist who writes about politics, restaurants and the tribulations of being a single woman in London, seems to fit that description down to the ground. In a recent article in The Standard, she compares her encounter with a Model S to dating a Sagittarius - apparently a risky proposition.

At the outset, Ms. Williams makes a point of demonstrating her lack of knowledge about electric cars, or about cars in general (she, or her editor, seems to believe there is an automaker called “Hyundair”). As the uncharged invariably do, she fails to understand the differences among hybrids, plug-in hybrids and pure electrics, and her greatest fear is running out of charge and getting stranded “with a boot full of shopping and no charger in sight.” No electric cars for her, thank you very much.

“And then I met the Tesla,” says she. She falls hard. Her better judgement warns her against getting involved with another Sagittarius, but “surrender is inevitable.”


Above: A look inside the right-hand-drive Tesla Model S (Image: InsideEVs)

“There are 90,000 things wrong with this car, but they are all its price tag,” Williams writes. “Everything else is perfect.”

The wide-eyed Williams discovers all the unexpected joys of driving electric: “The handling is epic, you feel like Jason Bourne just pootling down the street, but you’re never buffeted about...The acceleration is magnificent. There was nobody I couldn’t beat off the lights. It was like being in a cartoon where everyone else is normal and you have superboots...If you can live with the fact that you don’t know how a battery works, this car is as self-explanatory as a bicycle...I had enough space to adopt two more children and still take the dog, except that I would never put a dog in this car.”

Yes, our regular readers, well-informed connoisseurs of Tesla’s advanced technology and industry-leading performance, may smile at Ms. Williams cutesy (or “twee” as our British friends say) observations. But do keep in mind that she is speaking for precisely the sort of people who need to be sold on driving electric. It’s safe to say that Williams’s loyal readers (and she has plenty) don’t care much about Motor Trend road tests, or the advantages of cylindrical cells over pouch cells. They want practicality and they want fun, and Williams quickly discovered that Model S delivers plenty of both.


Above: Tesla's Model S (Image: Tesla)

The world’s BMW and Mercedes drivers are already well aware of the wonders of Tesla. If EVs are to become a mainstream product, that awareness needs to filter down to those who drive Toyota Camrys, or Ford Fiestas, or who perhaps aren’t even sure what the car they drive to work is called. Let’s welcome Zoe Williams to the ranks of the converted. “This is transport completely reimagined, its footprint turned into a toe-print,” she raves. “In other news: madly enjoyable.”

===

Written by: Charles Morris; Source: The Standard

USD
  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • United Arab Emirates Dirham (AED)
  • Albanian Lek (ALL)
  • Afghan Afghani (AFN)
  • Armenian Dram (AMD)
  • Angolan Kwanza (AOA)
  • Argentine Peso (ARS)
  • Australian Dollar (AUD)
  • Aruban Florin (AWG)
  • Azerbaijani Manat (AZN)
  • Burundian Franc (BIF)
  • Barbadian Dollar (BBD)
  • Bangladeshi Taka (BDT)
  • Bahamian Dollar (BSD)
  • Bahraini Dinar (BHD)
  • Bermudan Dollar (BMD)
  • Belarusian Ruble (BYN)
  • Belize Dollar (BZD)
  • Bhutanese Ngultrum (BTN)
  • Bosnia-Herzegovina Convertible Mark (BAM)
  • Brazilian Real (BRL)
  • Bolivian Boliviano (BOB)
  • Botswanan Pula (BWP)
  • Brunei Dollar (BND)
  • Bulgarian Lev (BGN)
  • Congolese Franc (CDF)
  • Swiss Franc (CHF)
  • Chilean Peso (CLP)
  • Chinese Yuan (CNY)
  • Colombian Peso (COP)
  • Costa Rican Colon (CRC)
  • Czech Republic Koruna (CZK)
  • Djiboutian Franc (DJF)
  • Danish Krone (DKK)
  • Dominican Peso (DOP)
  • Algerian Dinar (DZD)
  • Egyptian Pound (EGP)
  • Ethiopian Birr (ETB)
  • Fijian Dollar (FJD)
  • Falkland Islands Pound (FKP)
  • Gibraltar Pound (GIP)
  • Ghanaian Cedi (GHS)
  • Gambian Dalasi (GMD)
  • Guinean Franc (GNF)
  • Guatemalan Quetzal (GTQ)
  • Georgian Lari (GEL)
  • Croatian Kuna (HRK)
  • Honduran Lempira (HNL)
  • Hong Kong Dollar (HKD)
  • Haitian Gourde (HTG)
  • Hungarian Forint (HUF)
  • Indonesian Rupiah (IDR)
  • Israeli New Shekel (ILS)
  • Icelandic Krona (ISK)
  • Indian Rupee (INR)
  • Iraqi Dinar (IQD)
  • Iranian Rial (IRR)
  • Jamaican Dollar (JMD)
  • Japanese Yen (JPY)
  • Jordanian Dinar (JOD)
  • Kenyan Shilling (KES)
  • Kyrgystani Som (KGS)
  • Cambodian Riel (KHR)
  • Comorian Franc (KMF)
  • South Korean Won (KRW)
  • Kuwaiti Dinar (KWD)
  • Cayman Islands Dollar (KYD)
  • Kazakhstani Tenge (KZT)
  • Lebanese Pound (LBP)
  • Sri Lankan Rupee (LKR)
  • Liberian Dollar (LRD)
  • Lesotho Loti (LSL)
  • Libyan Dinar (LYD)
  • Moroccan Dirham (MAD)
  • Moldovan Leu (MDL)
  • Malagasy Ariary (MGA)
  • Myanmar Kyat (MMK)
  • Macedonian Denar (MKD)
  • Macanese Pataca (MOP)
  • Mauritian Rupee (MUR)
  • Maldivian Rufiyaa (MVR)
  • Malawian Kwacha (MWK)
  • Mexican Peso (MXN)
  • Malaysian Ringgit (MYR)
  • Mozambican Metical (MZN)
  • Namibian Dollar (NAD)
  • Nepalese Rupee (NPR)
  • New Zealand Dollar (NZD)
  • Nicaraguan Cordoba (NIO)
  • Norwegian Krone (NOK)
  • Omani Rial (OMR)
  • Panamanian Balboa (PAB)
  • Pakistani Rupee (PKR)
  • Papua New Guinean Kina (PGK)
  • Peruvian Nuevo Sol (PEN)
  • Philippine Peso (PHP)
  • Polish Zloty (PLN)
  • Qatari Rial (QAR)
  • Romanian Leu (RON)
  • Russian Ruble (RUB)
  • Rwandan Franc (RWF)
  • Saudi Riyal (SAR)
  • Sao Tome and Principe Dobra (STD)
  • Serbian Dinar (RSD)
  • Seychellois Rupee (SCR)
  • Singapore Dollar (SGD)
  • Syrian Pound (SYP)
  • Swedish Krona (SEK)
  • New Taiwan Dollar (TWD)
  • Thai Baht (THB)
  • Tanzanian Shilling (TZS)
  • Trinidad and Tobago Dollar (TTD)
  • Tunisian Dinar (TND)
  • Turkish Lira (TRY)
  • Solomon Islands Dollar (SBD)
  • Sudanese Pound (SDG)
  • Sierra Leonean Leone (SLL)
  • Surinamese Dollar (SRD)
  • Swazi Lilangeni (SZL)
  • Tajikistani Somoni (TJS)
  • Tongan Paanga (TOP)
  • Turkmenistani Manat (TMT)
  • Ukrainian Hryvnia (UAH)
  • Ugandan Shilling (UGX)
  • Uruguayan Peso (UYU)
  • Uzbekistan Som (UZS)
  • Venezuelan Bolivar (VEF)
  • Vietnamese Dong (VND)
  • Vanuatu Vatu (VUV)
  • Samoan Tala (WST)
  • Central African CFA Franc (XAF)
  • CFP Franc (XPF)
  • Yemeni Rial (YER)
  • South African Rand (ZAR)