Tesla's Retro Drive-In Restaurant and Supercharger Station: A New Era for EV Dining
Tesla is making headlines yet again, this time for venturing into a unique combination of dining and charging experience. The company is rapidly constructing a 1950s-style diner and drive-in movie theater in Hollywood, which will also serve as a Supercharger station with 32 charging stalls.
Photo credit: Axios Website
Why This Matters This innovative concept is more than just a nod to nostalgia. It represents a potential shift in the electric vehicle (EV) industry, blending the convenience of charging with the enjoyment of dining. If Tesla’s first public restaurant becomes a national model, it could pave the way for a new category of retail: charge-and-dine stations. This move aligns with the trend of several food chains integrating EV chargers, allowing customers to recharge their vehicles while enjoying a meal.
The Background Elon Musk, Tesla's CEO, first teased this idea on Twitter six years ago, envisioning an old-school drive-in and restaurant at a Tesla Supercharger location in Los Angeles. After much anticipation, construction is finally underway. Approved by the L.A. Department of Building and Safety, the project is being brought to life by PCL Construction and Stantec, an architect firm known for collaborating with Tesla on other projects.
Location and Features The chosen site, formerly a Shakey's Pizza on West Santa Monica Blvd, lies along the iconic Route 66. The plans for this location are ambitious: a two-story restaurant surrounded by charging stalls, featuring two movie screens, a rooftop bar, and carhop-style service. Customers can order from their cars, adding to the authentic drive-in experience. Additionally, movie screens will showcase clips from famous movies, enhancing the retro vibe.
Anticipated Impact This project, one of Tesla's most eagerly awaited, is expected to complete by the end of the year. It arrives at a time when Tesla is opening its Superchargers to other car companies, making charging locations a critical aspect of the EV ownership experience. The buzz around this project has even led to the creation of unofficial architectural renderings, shared on X, showcasing the potential look and feel of the diner.
Looking Ahead As construction progresses, the excitement builds around the restaurant's name and whether Tesla will replicate this concept nationally. This project is not just about adding another charging station; it's about creating a unique experience that combines the nostalgia of the past with the technology of the future. Tesla's foray into the world of dining and entertainment signals a new chapter in the EV landscape, promising a memorable experience for EV owners and enthusiasts alike.